This book “The Art of the Start 2.0” is written by Guy Kawasaki.

I was introduced to this book via a video featuring Guy Kawasaki at where he briefly introduced that he was writing this book.

I think it was one of the entrepreneur event that was attended by Guy Kawasaki. Somehow I keep imagining him with Hawaiian outfit. 

By the way, this book offer some insightful nuggets for the start-up.
First of all he addressed the issue about why the start-up exist in the first place. It rarely to be just to fulfil the requirement of getting money but instead to make the world a better place.

Asking the reader what would your business will improve in this world? It doesn’t to be a complicated ones, the simplest seem obvious. He put the example of the “Instagram”, why it was sparked by the founder was everyone are having phone with camera, and each one of them have the internet connection. How to make the photo sharing much more easier? Viola, instagram with the first filter created “X-Pro II”.

Guy Kawasaki laid out very detailed strategy to be successful in your start-up pitch. 10/20/30 rules is my favourite one.

It means 10 slides in 20 minutes and 30 points font.

Be precise and fully make use of brevity.

It so happened, that Japanese really appreciate the time and and avoid as much as possible to waste anyone else time.
Therefore, this book is guaranteed not to be too long.

I enjoyed it very much.

The part that I don’t like:

1. Too detail for the pitching and getting each round of fund-raising
2. Lack of street-smart strategy rather than from the venture capital.
3. More like for startup that depend a lot of funding rather than starting with whatever.
4. The part where it mentioned prototype, I feel a bit not enough explanation there. yes, we can build a prototype from whatever we have, and yet how to get it out there and start selling it.