How they started global brands
Business and Entrepreneurship / October 31, 2018

This one book really inspiring because it shows how the famous brand started from a small piece of company. Among the brand stories included in this book are from the following company/brand: adidas – Germany Billabong – Australia Cloud Bay – New Zealand The Coca-cola company – USA Green & Black’s –  UK KFC – USA Pizza Hut – USA Dyson – UK Volvo Cars – Sweden Dorling Kindersley – UK Lonely Planet – Australia Hilton Hotels – USA IKEA – Sweden Apple – USA Blackberry (RIM) – Canada Nintendo – Japan Nokia – Finland Sony – Japan Bebo – UK eBay – USA Google – USA Most memorable quotes from the books are as follows : from the Adidas’s founder , Adolf (Adi) Dassler vision: three guiding principles: produce the best show the requirements of the job protect the athlete from injury ensure the product lasted  He became the first entrepreneur that use sports promotion to raise awareness for his products. Another one is from Coca-Cola which the writer state as : “Coca-cola had made its mark on the international market, and for a time, was seen as an icon of unity, in an era that had not yet…